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Monday, 6 March 2017

Facebook May Launch its own TV Application Soon

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Image by Business Insider
The popular social media app is developing its own TV application to work with set-top box like Apple Tv reported by The Wall Street Journal. This Facebook TV application will encourage its users to watch longer videos on its network. The goal of launching this application would be increase the ad revenue. Broadcasting to a larger screen means that longer, more “premium,” video content commands much higher rates than the shorter videos that make up much of Facebook’s existing content.

By providing longer and videos YouTube and Facebook are attempting to acquire quality video content. In turn, advertisers would most likely spend more money to advertise on a premium video than on a 6-second cat video.

Facebook’s CEO Mark Zuckerberg revealed that the company would be increasing the amount of video content on the social networking site. Mark Zuckerberg was reportedly meeting with producers about creating original content to be shown on Facebook.
Currently Facebook is testing mid-roll ads that play during the middle of videos on its network and they also have a plan to display ads on their upcoming Facebook TV application.

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