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Monday, 4 July 2016

Xiaomi’s Mi Fans Spoiled Indian Mi Max Launch Event

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Xiaomi India released the Mi Max phablet last Thursday at the Jawaharlal Nehru Stadium in New Delhi. The device, which features a mid-range Qualcomm Snapdragon chipset, a 16MP rear camera and a 6.4-inch, FHD (or 1080p) resolution display, two SIM cards, a massive 4,850 mAh battery and a mid-range price, was released in China in May but potential customers in India have had to wait before the handset was released.
Unfortunately, whilst Xiaomi are hoping that their new phablet would benefit from the launch, there were difficult scenes at the event when Xiaomi fans expressed their anger at how Xiaomi were managing the event.

The head of Xiaomi India, Manu Jain, asked the crowd what was the problem and the answer was that some fans were upset that their friends were not allowed into the stadium, but instead were forced to wait outside. Furthermore, not all fans received the free Xiaomi t-shirt that had been handed out. Manu explained that Xiaomi had grossly underestimated the popularity of the Mi Max event, presumably running out of the t-shirts. He publicly apologized and explained that everybody who attended the event would receive both a free t-shirt and other goodies “if not today, then at a later stage.”

Whilst this satisfied some Xiaomi fans, others were less than happy at the delay to a date at some point in the future. The police were called, who arrived and first told the crowd to calm down and then moved to deal with the rowdy crowd. 

While the event was attended by around 2,000 so-called ‘Xiaomi fans’, the space constraints led to a protest by some of them at the event. The protest continued for quite some time with people shouting slogans against the company and it delayed the event at least by half an hour.

The matter was settled after intervention by the police. A Xiaomi publicity team member said that the company did not call the police and the matter was settled amicably. Many mobile companies have been calling such ‘fans’ at their launch events these days, while some of these functions are being held in stadiums and auditoriums.

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